Effective Date: June 1, 2025
This Privacy Policy ("Policy") describes how Skul, Inc. ("Skul", "we", "us", or "our") collects, uses, discloses, and otherwise processes personal information when you access or use our websites, applications, or services (collectively, the "Services"). This Policy has been drafted to comply with the Personal Information Protection and Electronic Documents Act (PIPEDA), applicable provincial privacy laws, and applicable U.S. privacy legislation, including the California Consumer Privacy Act (CCPA) and other similar U.S. state laws.
By using our Services, you acknowledge and consent to the practices described in this Policy. If you do not agree, please do not use the Services.
We collect the following categories of personal information:
Name, alias, mailing address, email address, phone number
Account login credentials, profile photo, social media handles
IP address, browser type, device ID, operating system
Activity logs, pages visited, session duration, links clicked
Customer service requests, call/chat transcripts, feedback forms
Purchase history, billing address, and payment method (processed via third parties)
General location information (e.g., city, province/state), GPS data (where permitted)
Session identifiers, analytics cookies, targeting cookies (see Section 6)
Preferences, purchase behavior, and analytics-based segmentation
If you interact with a Skul-powered widget embedded in a third-party storefront (such as on a Shopify site), we collect and process your data on behalf of that merchant. In such cases, Skul acts strictly as a service provider or processor and the merchant is the data controller. Please refer to the respective merchant's privacy policy for details regarding their data practices. Skul does not use this data for independent commercial purposes.
We collect information through:
We use your information to:
Some features of the Services, including the Skul Widget, may incorporate the use of artificial intelligence (AI) and machine learning technologies to analyze behavior, provide product recommendations, and facilitate chat-based support. These AI features are designed to assist users and merchants and are not used to make legally binding or high-risk decisions. Users may reach out at any time to request human intervention or clarification.
We will only use your personal information for the purposes described above unless otherwise permitted or required by law.
Under PIPEDA, we collect, use, and disclose your personal information with your knowledge and consent, except where otherwise permitted or required by law. You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice.
We may disclose personal information to:
Where we access or receive personal data from platform integrations (such as Shopify), we comply with the terms of such platforms and only access data permitted through authorized scopes and merchant instruction.
We never sell your personal information.
We use cookies and similar tools for:
You can manage your preferences through browser settings or opt-out links. Learn more at aboutcookies.org.
Depending on your jurisdiction, you may have the right to:
To exercise these rights, contact us at cole@skul.app.
We retain personal information as long as necessary to:
Once data is no longer needed, we anonymize or securely delete it.
We employ commercially reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission or storage is 100% secure. Users are responsible for maintaining the confidentiality of login credentials and securing access to devices.
Your information may be stored and processed in the United States or other jurisdictions. Where required, we rely on standard contractual clauses or equivalent legal mechanisms to ensure adequate protection.
Our Services are not intended for users under 18. We do not knowingly collect personal information from minors. If we discover such data, we will delete it promptly.
Our Services may contain links to third-party sites. We are not responsible for their privacy practices. Please review their privacy policies before providing personal information.
We may update this Policy periodically. Material changes will be communicated via our website or email. Your continued use of the Services constitutes acceptance of the revised Policy.
For privacy inquiries or to exercise your rights:
A Data Processing Addendum (DPA) aligned with the EU GDPR and other global data privacy frameworks is available upon request.
If you reside in California, Colorado, Connecticut, Virginia, or other applicable U.S. states, you may have additional rights under state privacy laws, including:
To exercise these rights, please contact us at cole@skul.app.
We do not sell personal information or knowingly collect information from minors under 16.